Sports are one of the major forms of recreation, downright competition and entertainment today. Any country will have a sport attached to it. If it’s basketball for the United States, it is soccer for Europe, if rugby generates hype for Australia; cricket undoubtedly is as good as a religion in India. In order to promote the events and tournaments that these countries host, you need proper marketing strategies. This is where the concept of a Sports Marketing Company arises. To carry ahead and popularize a sport that isn’t familiar to other nations is a huge responsibility, and is the ultimate test of a sports marketing agency/company. A whole lot of money is at stake, right from the production to advertising to the telecasting/ broad casting right every department has a significant role to play. Let us discuss the prominence of these kinds of companies in detail.

Sania Mirza, who was out with a wrist injury, is on a comeback trail. “By all means, this is the beginning of a new chapter in my career. Hope things will move in the right direction,” she says in a chat with V. V. Subrahmanyam.

It is time for a unique camp at the ‘Tennis Village’ here.

India’s top tennis trio — Mahesh Bhupathi, Sania Mirza and Rohan Bopanna — get together for a pre-season training camp to sharpen their skills and fitness.

The proud moment has finally arrived. The Chandrayaan landed its passenger, the Moon Impact Probe (MIP) on the lunar surface on 14th November. India is now one of only four countries to achieve this feat. This is such a moment that makes one feel proud of his / her identity, i.e., being Indian. It also lets us forget all the crap that goes on in everyday life. As expected, lots of voices have been raised in the west whether India could afford such a costly program. They have been answered by the ISRO (as they are directly accountable) and by common Indians whenever they faced such queries on internet forums. Personally, I feel it would be better to ignore such questions as we are well aware of the pros and cons of such missions and we need not justify them to others.